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Why Starting an Author Platform Early Is Crucial

- Allows you to connect with readers before your book is published

- Gives you credibility and a fanbase when pitching to publishers/agents

- Helps drive book sales by having an engaged audience ready to buy

- Lets you get feedback from readers early on

- Grows your influence and authority on writing/publishing


Aspiring authors, picture this scenario: You've just finished the final chapter of your manuscript. It's your magnum opus, your literary masterpiece. You're eager to send it off to publishers and agents and embark on your journey to becoming a published author. But hold on a minute—have you thought about building your author platform?


In today's digital age, having an online presence as a writer is not just a nice-to-have; it's a must. And one of the most effective ways to do this is by starting a blog. In this post, we'll explore why every writer should consider launching a pre-publication blog.


1. Connect with Readers Before Your Book is Published

Writing is an art form, and like any artist, you want to share your work with an audience who appreciates it. A blog allows you to start building a community of readers and fans even before your book hits the shelves. By sharing snippets, insights, and sneak peeks into your writing process, you create anticipation and connect with potential readers on a personal level.


2. Gain Credibility and a Fanbase for Pitching

When you approach literary agents and publishers, they want to see not only your manuscript but also your ability to market yourself and your work. A well-maintained blog serves as a testament to your commitment as a writer and your capability to engage an audience. It adds credibility to your pitch and shows that you're invested in your writing career for the long haul.

3. Drive Book Sales with an Engaged Audience

Imagine launching your book to a built-in fanbase eagerly awaiting its release. A blog can help you achieve this. Your engaged audience, nurtured over time, is more likely to rush to buy your book when it finally becomes available. This can significantly boost your book sales, especially during the critical early stages after publication.


4. Get Early Feedback from Readers

Writers often work in isolation, and it's challenging to know if your writing resonates with your target audience. A blog acts as a feedback loop. You can share excerpts or ask for opinions on your writing style, plot twists, or character development. This valuable input can help you fine-tune your manuscript before it goes to print.


5. Grow Influence and Authority

Writing is not just about creating stories; it's about becoming a voice in the literary world. A blog gives you a platform to share your thoughts on writing, publishing, and the industry as a whole. As you publish insightful articles, your authority as a writer and your influence in the writing community will grow. This can open up opportunities for collaborations, speaking engagements, and guest authorship on other platforms.


In Conclusion

In the competitive world of publishing, writers need more than just a manuscript to stand out. They need a platform, a way to connect with readers, and a means to showcase their talent and commitment. A pre-publication blog accomplishes all these objectives and more. It's not just a stepping stone to publishing success; it's a vital component of the journey itself.



So, if you're an aspiring author, don't wait until your book is on the shelves to start building your author platform. Start a blog today, connect with readers, gain credibility, drive sales, seek feedback, and grow your influence. Your future self will thank you for it, and your writing career will undoubtedly benefit from the investment.

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